Why do I need a Medical Website?

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Bring new patients to your practice

The most effective method for bringing new patients to your practice is by having a great Medical Website. Statistics show that more and more people looking for medical practitioners are discarding Yellow Pages and using a Google search to find a practitioner, be it a GP or indeed allied health professionals such as Chiropractors, Osteopaths, Massage Therapists, Physiotherapists, Podiatrists or Psychologists in your local area.

But just having a website for the sake of having a website is not enough. Getting visitors to your website is half the challenge, a lot of strategic marketing happens within your website. The right information and calls to action will lead a visitor to pick up the phone and make an appointment. With Medical Websites all the hard work is done. Your website comes fully loaded and you can adjust the content. You have a range of styles to choose from which will then be tailored to the character of your practice.

Encourage existing clients into wellness care

A big challenge for most practices is educating patients about the benefits of regular wellness care. E-newsletters can help! Again all the hard work is done for you. Regularly make contact with your patients with the a professionally written newsletter we send you each month, and keep Google happy with a new blog article for your site each month. You can login to your dashboard to change the content as you require then send to your email database. It’s really easy! And for even better impact, spend as little as half an hour a month to personalise the contents of the newsletters and blog article!

Truthfully, it doesn’t matter if you’re a GP, a dentist, a chiropractor, or a podiatrist. The simple fact is, if your website is not structured to be search engine “friendly”, your business will not be noticed by Google, and therefore not found by searches, so frankly you won’t stand a chance of getting any visitors to your website let alone convert them to clients! But it’s not just about your website. Medical Website’s integrated HeadStart SEO package gives you all the tools you need to get your website ranking near the top of Google. From Google Places account optimisation, YouTube video set up and integration, through to submission of your business to the top online business directories, your Medical Website is built to be found.

Ranking on top of the search engine results not only brings you more business through increased website traffic, but it improves the perception of the importance of your practice to the customer. If you are not ranking high on Google, you have little hope of attracting regular online enquiries.

We’ll help to make your site appear near the top of Google for your practice specialty and suburb!

What makes WordPress our solution of choice? It can be boiled down to three simple words:

Because WordPress works.

Of course it’s a little more complicated than that, but there are a couple of key reasons why WordPress is the solution of choice.

Easy to find, easy to use, easy to share

If someone asked you how to get indexed on Google and you answered “Just set up a WordPress site,” you would not be far from the truth. The way WordPress is built makes it a magnet for search engines and other online indexes. So much so that if you don’t want your WordPress site indexed, you have to take steps to prevent it from happening.

Out of the box, WordPress has great search and share optimization. With the addition of plugins for sharing on sites such as Facebook, Twitter, LinkedIn and Google Plus, these built-in capabilities are further enhanced, giving any site the opportunity to become the next big thing on the web. This is provided the content is great, of course!

The purpose of your websites should be to put out easily findable, accessible, and shareable information. And WordPress does this in spades. When you are searching for content on the web today, you will likely find it on a WordPress site. If you are reading or viewing content on a WordPress site, you are able to access and interact with that content through comments and RSS feeds. And once you have read the content, you will have an easy time sharing it with your friends on social sharing sites and social media.

Easy to publish, easy to configure, easy to maintain

Over the past three years, WordPress has undergone several fundamental design and development changes that have made an already easy-to-use application even easier to use. At the same time it has become more powerful and diverse, including how a site owner can publish content and interact with visitors. WordPress leads the way in removing the barriers that prevent anyone from publishing online. With the challenges of web technologies all but removed, you can easily publish excellent content to share with the world.

Social media is currently one of the fastest growing and most cost-effective marketing platforms available. If you operate in the business-to-consumer environment, social media offers you the most direct method of reaching your target market.

Blogging, Twitter and Facebook give you ways to engage your patients on a one-to-one basis, curate suitable content from other sources and provide accurate advice that balances the multitude of questionable sites on the Internet. Social networking sites also offer valuable ways of getting feedback from your patients, such as through surveys and monitoring.

Blogging

The importance of a business blog in medical practice marketing can’t be overstated. A blog offers you an easy way to create and share content, acts as a platform for educational materials and forms the hub around which your social media profiles revolve. Most importantly, it results in regular updates of keyword-optimized copy to your website, which is what gets you found by search engines.

Facebook

A recent survey showed that 61% of respondents said they trusted information posted by physicians on social media networking sites. Healthcare professionals currently using social media find that Facebook, in particular, is a way to get feedback from patients in a conversational way on issues they want to see more information about.

Creating Facebook pages for community events and then asking followers what conditions they would like to see screening for is one example of a campaign that’s worked for some practitioners. The responses help to identify the needs in the community as well as posting information and advice for followers to share.

Twitter

A Twitter account enables medical practices to reach followers anonymously, by sending tweets that direct them to blog posts and other parts of the website. Monitoring your Twitter account (and there are apps to do that!) also enables you to know immediately if a dissatisfied patient posts a complaint or a negative comment. What’s more, it gives you an open forum in which to address the problem publicly, post an apology if required and the resolution (without violating confidentiality, of course) and find out if the patient is satisfied with the result.

A marketer from the University of California’s health sciences division noticed the development of trends on Twitter around ulcerative colitis. This gave her department the opportunity to start posting information about the condition, with a view to helping smaller practices develop products and services in response.

Google+ Local

Google+ Local pages application is taking over from Google Places and is a great tool for location-based businesses, which most medical practices are. By creating a Google+ account, you gain access to the Local site and can “claim” your practice name and location. By setting up your business page with contact and location information, you’re able to integrate seamlessly (and free of charge!) with other Google services such as search and maps. You can post product and service updates, users can post reviews, and your practice is accessible for anyone accessing your information on a mobile device.

Social media isn’t limited to under 25s, either. Research shows that more and more users over 50 and even 60 are becoming proficient in its use as a way to find what they want and to stay in touch with younger family members. Usage increases each year too, so if you haven’t considered it for your medical practice marketing as yet, maybe 2013 is the year to do so, with a new Medical Website!

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